![]() Disney laid its cards on the table early, and unlike streaming competitors like HBO and Showtime, Apple doesn't need to price Apple TV Plus in a way that syncs with what people pay for those networks on cable. ![]() In one respect, Apple may be in a position of unmatched flexibility. That's scale Apple can't match on its own. Disney Plus hasn't characterized its Day One catalog, but it'll have over 7,500 episodes and more than 500 movies by the end of its first year. Though Apple's pipeline includes more than 30 original shows and movies, only a handful are expected to be ready at launch. If it sticks to its own originals solely, Apple will need to price TV Plus far below Disney's $7-a-month rate to be competitive. And that's where the company's challenges begin to rear up. ![]() ![]() Apple hasn't specified whether it'll license a library of shows and movies to supplement its originals. ![]()
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